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Ron McKenzie - Architect. Author. Advisor.
"COMPASS Consultants Can
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"SUCCESSFUL BUSINESS PLANS FOR ARCHITECTS"
published by McGraw-Hill in 1992 by Ronald A. McKenzie and Bruce Schoumacher, attorney with Querrey & Harrow. This book helped launch my consulting career. THIS BOOK IS OUT OF PRINT but is included here as it occasionally appears as a used book on Amazon and other online retailers.
This is a source book of planning and strategy designed specifically for architects. Written by practicing architect and an attorney, it covers all the elements of the business plan, the architectural business environment, financial planning and implementation, and marketing strategy. It should be a valuable tool for architects managing a firm's long-term growth in today's tough construction market. To add to its usefulness, the book follows a fictitious office as it develops a business plan, with step-by-step procedures and worksheets that can be easily adapted to any company's needs.
"WHAT EVERY PAINTING AND DECORATING CONTRACTOR NEEDS TO KNOW."
by Ronald A. McKenzie
I authored 7 Booklets for Painting and Decorating Contractors of America (PDCA) to provide a resource for their members on business planning and marketing.
- Business Planning
- Customer Service
- Public Relations
- Marketing
- Planning & Strategy
- Direct Mail
- Negotiations
- Advertising
Additional Business Books
Federal Fear Factor
PUBLISHED 2015
"FEDERAL FEAR FACTOR" by Ronald A. McKenzie
When a company starts to plan their future, one market niche that might be considered is the federal market. Entry to the market, as we shall see, requires planning, however, once your company develops the right “footprint” the federal market can be a source of new projects. But a company must invest time, money and dedicate an employee to the cause in order to enter and successfully compete. Basically, your company’s business plan changes. New companies enter the market every day and the federal market becomes a key market niche. But many companies don’t even try because they’ve heard bad stories. The purpose of this book is to bring these concerns to light and discuss the federal contract opportunity.
'Successful Business Plans for Architects," published by McGraw-Hill in 1992 with Bruce Schoumacher, attorney with Querrey & Harrow. This book helped launch my consulting career.
Successful Business Plansfor Architects
PUBLISHED 1992
What Every Painting and Decorating Contractor Needs to Know Series
PUBLISHED 1992
